Thứ Bảy, 7 tháng 7, 2018

How To Show More Relevant Ads - Google Adsense


If you are an old Adsense use you might have noticed that if you visit your blog though your IP or though any proxy or VPN, you always end up seeing ads that are totally irrelevant and not matching your interest or search queries which is totally against Adsense statement that they show interest based ads to your visitors. I also noticed this thing and searched for this thing and came to this conclusion that I have to change some settings in my Google Adsense so I thought to share this trick with you so that you can maximize your Google Adsense earnings by showing interest based ads to your visitors.

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Google calls it Personalized ads previously called Interest based advertising in which Google Adsense uses visitor's browsing history to serve ads but it is actually a bad idea that is explained below in this post.

So in this post I will show you how to show more relevant ads by making changes in your Google Adsense account.

How To Make Google Adsense Show Relevant Ads / Interesting Ads?

Step 1: Go to your Adsense account and login to it.




Step 2: In the menu on left hand, click on Allow & block ads > Content > All my sites.

how-to-show-relevant-ads-in-google-adsense

Step 3: Click on Ad serving and disable "User-based ads - show ads based on users’ interests, demographics, and Google Account information, and allow Google to collect visitation information from my site to create interest categories. Note, this control does not affect remarketing."

how-to-show-relevant-ads-in-google-adsense-blogger

Step 4: Wait for sometime for changes to apply !

How it works?

As you know we are disabling "User-based ads - show ads based on users’ interests, demographics, and Google Account information, and allow Google to collect visitation information from my site to create interest categories. Note, this control does not affect remarketing."

So that the advertisers choose ads on your blog not Google, because Google collects data from each user and show him ads which are mostly not of there interest and advertisers choose to show ads on a site by keywords of that site so if your visitor search for shoes or fashion items and google starts showing shopping ads on your blog, your visitors won't click these ads because they are not on your site for shopping but for some other purpose that is your blog content and on the other hand if Google is not showing ads by user data and advertisers are showing keywords related data like for my blog they will show ads about seo or making money which is of my user's interest. So I will get more clicks when advertisers will show ads related to my content not user search based.

I hope you got the concept, if not or you have something more to add then please leave a comment below so that other visitors can get help from it.

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