If you are a regular Seo posts reader then you must be knowing about an essential thing in search engine optimization and that is meta tags optimization for seo. Its very important for seo because search engine bots can read meta tags or any schema code and show your site information by interpreting information in your blog/site meta tags. But in the past years it has become clear that meta tags are not part of search engine optimization any more.
What is "meta keywords" tag?
May be you are not a regular Seo reader so let me tell you what meta keyword tag is. Its shown below:
<meta name="keywords" content="101helper,seo, search engine optimization, search engine optimization, search engine ranking,blogging,blogger etc">
Above is the meta keyword tag and it contains keywords relevant to my blog content and the purpose or goal of this tag is to tell search engines is to show your blog when a particular keyword is searched.
Death of Meta keywords tag:
In the year 2009, Google officially announced that "Google doesn't use keywords meta tag". And the reason for this is mentioned on Google's official blog:
"In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag."
So now Meta keywords tag has very little importance, almost none !
Can My Site Get Penalized For Using Meta Keywords?
I am sure after reading above part of the post you must have question of getting penalized for using meta keywords tag but the answer is "No", Google doesn't penalize your site for this because it is not even important for Google, they just don't use keywords but on the other hand Bing uses meta keywords and is very strict about it and will penalize any site which have a meta keywords tag containing keywords not relevant to that site.
Yahoo and Bing Still use meta keywords:
As stated earlier in this post that Bing uses keywords meta tag and is also very strict about it, let me mention here that even Yahoo doesn't uses meta keywords tag anymore but has not officially announced that.
Bing says in 2014:
"Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to ‘bots plying the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster."
Source - Bing blogs
Bing has same reason for not using meta keywords tag that people have abused it to get traffic for certain keywords that wouldn't even be present on that page which contained the keywords tag.
What about other Meta tags, Can I use them ?
Ofcourse, you can use other meta tags but many of them has no value so you better check them before using them. I have also removed many useless meta tags and you can view it by viewing source code of this page and other pages. You can check Google meta tags page for which meta tags Google uses.
What if I still use "Meta Keywords" tag ?
Well there is no problem in using them but it has no value.
I hope you have found this post helpful, if yes share with others, if no then comment below. Thanks for visiting 101Helper.
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